This feels to me like Lily Allen meets The Black Eyed Peas. And not just because it bares more than a passing resemblance to Where Is The Love.
With the excellent Do It Like A Dude, Jessie proved she not only has an incredible voice (as evident at the Brit Launch party), but she has the 'swagger' and attitude to match. Yet that's all dissipated with this track. Sure, she still has a great voice, but this is a much more gentle pop track. The scathing message of the song reminds us not to be materialistic. It's overly preachy (another link to Where Is The Love) and following the edgy Do It Like A Dude I just don't buy that (pun intended). She also proved she's more than talented enough to go it alone - so why include B.O.B's unnecessary rap?
Ironically, Price Tag has been released simultaneously on iTunes and across the radio in an attempt to combat music piracy. It's also been a swift turnaround after Jessie won the BBC SO2011 and is coveniently poised to capitalise on her winning the Brits Critics Choice Award in just over a weeks time.
Not about the money? Hmm.
2/5
